Effective Date: September 21, 2026
Contact: em***@*********om.com
The Stroller Mom (“we,” “us,” or “our”) operates strollermom.com and its related tools, forms, email programs, consultations, and digital resources. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices available to you. It also explains our affiliate relationships and sponsored content.
Information We Collect
Information You Provide
We collect information you choose to provide, such as your name, email address, comments, questions, quiz answers, and information about your family’s stroller needs. You may provide this information when you use a tool, complete a form, request a resource, book a consultation, make a purchase, or contact us.
Stroller Type Quiz
When you take the Stroller Type Quiz, we process your answers to calculate a stroller-category recommendation. Quiz records can include your answers, primary and secondary results, details used to explain or refine the recommendation, the quiz version, and submission information. If you submit your name or email address through the quiz, this quiz information can be stored with your contact information.
We use quiz information to provide results, deliver related follow-up you request, and evaluate and improve the tool. We may use your stroller-category result to tailor resources or emails you have signed up to receive.
We also collect information about quiz activity, such as starts, completions, result views, button clicks, and feedback. These records can include a session identifier, quiz version, results, and event details. A session identifier does not necessarily make a record anonymous.
Email Signups and Resources
When you request a resource, join a waitlist, or subscribe to our emails, we collect the information requested on the form, such as your name and email address. We use it to deliver the resource or updates described at signup.
If you sign up for marketing emails, those messages may include stroller tips, product reviews, recommendations, promotions, affiliate links, and information about our products or services. We use Kit, formerly ConvertKit, to manage subscribers and send emails.
Our emails may include tracking technologies that help us understand whether messages are opened and links are clicked. We use this information to understand engagement and improve our emails.
You can unsubscribe from marketing emails at any time using the unsubscribe link in a message. Unsubscribing does not prevent us from sending necessary communications about an order, appointment, or request you make.
Purchases and Consultations
If you buy a digital resource or book a consultation, we may collect contact information, order or appointment details, and information you provide so we can fulfill your purchase or prepare for your consultation. Payment and booking services may also collect information directly from you under their own privacy notices.
Comments and User Content
If you leave a comment, we collect the information shown in the comment form, along with your IP address and browser user-agent information for spam detection. Comments and the display name you provide may be visible publicly.
If Gravatar is enabled, a hashed version of your email address may be sent to that service to check for an associated profile image. Hashing does not necessarily make the information anonymous. Gravatar is provided by Automattic; see Automattic’s Privacy Policy for more information.
Information Collected Automatically
When you visit the site, we and the providers supporting it may collect your IP address, browser and device information, pages viewed, referral information, interactions with the site, and cookie or similar identifiers. We use this information to operate and protect the site, understand usage, and measure content and advertising performance.
How We Use Information
- Operate the website and provide the tools, resources, purchases, and services you request.
- Calculate quiz results and provide related recommendations.
- Respond to questions, provide support, and manage appointments or orders.
- Send the emails and updates you sign up to receive.
- Understand site traffic, quiz activity, email engagement, and advertising performance.
- Improve our content, tools, products, and services.
- Detect and prevent spam, fraud, abuse, and security or technical problems.
- Meet legal obligations, maintain necessary business records, and protect our rights.
Cookies Analytics and Advertising
We use cookies, pixels, and similar technologies for website functions, analytics, and advertising measurement. Some are placed by us and others by third-party providers.
- Website functions: Hosting, performance, security, and other tools help deliver pages, support features, and prevent abuse.
- Google Analytics: Helps us understand how visitors find and use the site and which content is useful.
- Meta Pixel: Helps measure advertising performance and may support advertising based on interactions with the site.
- Affiliate tracking: Retailers and affiliate networks may use cookies or similar identifiers to attribute clicks and purchases to our links.
- Embedded content: Videos, forms, and other content supplied by third parties may use their own cookies and tracking technologies.
Analytics and advertising providers may receive identifiers, device information, pages visited, and interaction data. Depending on the service and settings, providers may connect this information with other information they hold and collect information about activity over time and across websites.
You can use your browser settings to delete or block cookies. Doing so may affect website features and does not necessarily stop every type of data collection or advertising measurement. You may also manage relevant privacy or advertising preferences through your Google or Meta account.
For questions about these technologies or to submit a privacy request, email em***@*********om.com.
How We Share Information
We disclose information to providers that help operate the website and our business, and to other recipients as described below. The information involved depends on the service and your interaction with it.
- Hosting performance and security providers: Including WP Engine, Cloudflare, and NitroPack.
- Email providers: Including Kit, which processes subscriber information and email activity to support our email programs.
- Analytics and advertising providers: Including Google and Meta, as described in the cookies section.
- Comment and spam-prevention providers: Including CleanTalk and, when used, Gravatar.
- Payment booking and fulfillment providers: When needed to process a purchase, arrange a consultation, or deliver a resource.
- Contractors and professional advisers: When access is reasonably necessary to support our business, obtain advice, or meet legal obligations.
- Legal and security recipients: When reasonably necessary to comply with law or legal process, investigate misuse, or protect rights, safety, and security.
Some providers process information on our behalf under applicable agreements. Others, including certain advertising platforms, retailers, and embedded-content providers, may also process information for their own purposes under their privacy policies. These roles depend on the service and arrangement.
Sale Sharing and Targeted Advertising
We do not sell personal information for money. Disclosures of online identifiers and browsing activity to advertising providers may nevertheless qualify as a “sale,” “sharing,” or processing for targeted advertising under certain state privacy laws.
Where applicable law gives you the right to opt out of these uses, you may submit a request by emailing em***@*********om.com. Your available rights depend on your location and whether the relevant law applies to our processing.
Affiliate and Sponsored Content Disclosure
As an Amazon Associate I earn from qualifying purchases.
Some links on this site and in our resources or emails are affiliate links. If you make a qualifying purchase through one of those links, we may earn a commission at no additional cost to you. We may also earn commissions when you use certain discount codes.
We may receive payment for sponsored content or receive free or discounted products, loaned products, travel, or other benefits from brands. We disclose relevant relationships clearly in the content where the recommendation appears or alongside the relevant links. This page provides an overview of those relationships.
Our opinions reflect our own experience and judgment. Receiving a product or other compensation does not mean that every product will be a good fit for every family.
When you follow an affiliate link or use a retailer’s website, the retailer or affiliate network may collect information about the visit or purchase under its own privacy policy.
How Long We Keep Information
We retain personal information for as long as reasonably necessary for the purposes described in this policy. We consider the type of information, the reason it was collected, whether it remains needed to provide a service or maintain our relationship with you, and legal, accounting, security, and dispute-resolution requirements.
- Quiz submissions and activity: Retention depends on their continued need for requested results and follow-up, support, and evaluation of the quiz.
- Email subscribers: We retain information while you remain subscribed and as needed to manage your preferences. We may retain a limited suppression record after you unsubscribe so we can avoid sending further marketing emails.
- Purchases and consultations: We retain records as needed to deliver the service, provide support, and meet accounting or legal obligations.
- Comments: Comments and associated metadata may remain until removed or deleted.
- Security records and backups: Some information may remain for a limited additional period under security, backup, or legal-retention requirements.
Your Choices and Privacy Rights
Depending on your location and the laws that apply, you may have rights to:
- Ask whether we process personal information about you and request access to it.
- Request correction or deletion of personal information.
- Receive a copy of certain information in a portable format.
- Object to or request restriction of certain processing.
- Withdraw consent where processing relies on your consent.
- Opt out of applicable sale, sharing, or targeted-advertising activities.
- Appeal a denied request or complain to the appropriate privacy regulator, where those rights apply.
To make a request, email em***@*********om.com and describe what you would like us to do. We may need information to verify your identity or an authorized agent’s authority. We will respond within the time required by applicable law. Some requests may be subject to legal exceptions, which we will explain when applicable. We will not unlawfully discriminate against you for exercising your rights.
You may object to the use of your personal information for direct marketing. Use the unsubscribe link in a marketing email or contact us at the address above. Withdrawing consent does not affect the lawfulness of processing that took place before withdrawal.
Legal Bases for EEA and UK Visitors
Where the EU or UK General Data Protection Regulation applies, our legal basis depends on the purpose of the processing:
- Consent: For marketing and tracking activities where consent is required.
- Contract: Where processing is necessary to provide a purchase or service under our agreement with you, or to take steps you request before entering that agreement.
- Legitimate interests: For operating and securing the site, responding to inquiries, and improving our services, where these interests are not overridden by your rights and applicable law permits this basis.
- Legal obligations: For records and disclosures required by law.
You may complain to the data protection authority in the country where you live, work, or believe an infringement has occurred. UK visitors may contact the Information Commissioner’s Office.
International Processing
The Stroller Mom is based in the United States. Information may be processed in the United States and in other countries where our providers operate. Those countries may have privacy laws that differ from those in your country.
Contact em***@*********om.com for information about the providers and any transfer safeguards applicable to your personal information.
Children’s Privacy
Our site and resources are intended for adults researching baby gear and parenting products. They are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.
If you believe a child under 13 has provided personal information to us, contact em***@*********om.com so we can investigate and take appropriate steps to delete it. Information that an adult submits about their family is addressed by the other sections of this policy.
Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, transmission method, or storage system is completely secure.
Third-Party Websites and Embedded Content
Our site may link to other websites or include embedded videos, forms, and other third-party content. Those providers may collect information about you, use cookies, or track your interactions, including when you are signed in to their services. Their privacy practices are governed by their own notices.
Changes to This Policy
We may update this policy as our practices or legal requirements change. We will post the revised policy on this page, update the Effective Date, and provide additional notice or obtain consent when required by applicable law.
Contact
For questions about this policy or your personal information, contact:
The Stroller Mom
Email: em***@*********om.com
Website: strollermom.com